ESMT

At ESMT all sectors; healthcare, academics and business, has joined forces to create better conditions for medical technology. But in a world that is all about advancements of machines it’s easy to lose track of man. This is what we set out to change, with an identity that is all about enhancing the trace of man.

By tracing an actual thermal imagery we created a visualization of a human hand print, serving as a brand icon.
With the use of a flir T1030SC, infrared camera, we were able to capture hd-images showing the actual heat of a human body.
The tagline was treated with custom alternative glyphs, highlighting the relationship between man and tech. The glyphs can seamlessly change shape when interacting in digital environments.
All sectors involved were illustrated with brush-like strokes and animated frame by frame, making the “human-touch” as clear as possible.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Pattern

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.