DOT MATRIX STUDY
Expired “best-before” dates are one of the most common reasons for food being thrown away. This is where we found inspiration for the logo. A field study on best-before dates was conducted to find a suitable construction for our wordmark.

The imagery is characterized by flashes bouncing of stainless steel, rescued ingredients in bright colours and sauces flowing unhindered across the plate.

Making use of existing resources permeates the whole concept. The philosophy of Svinneriet is expressed through pictograms that have been used in other contexts. Reused paper bags were collected for take-away, and the existing interior was decorated using only stencils and spray paint.