Chemgroup

The red symbols indicate that chemicals are not for everyone. Yet for some, they are an unavoidable necessity. Chemgroup manages chemicals for other businesses, covering everything from analysis and training to logistics and handling. Instead of shying away from the product category, we chose to embrace it by implementing the classic industrial language found on chemical labels as a common thread throughout the company’s visual identity.

Sharp geometric elements are combined with fine-print infographics to convey a sense of precision. Because when handling chemicals, nothing should be left to chance.

Close up - logotype

Under the tagline “All inclusive chemical management”, the journey of chemicals was brought to life as a virtual world, where each chemical moves through a continuous flow from analysis to management.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.
Pattern

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Pattern

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.