bergsakra

Bergsäkra

Shelter experts André and Daniel recognized the need to upgrade the Sweden's civil defense shelters. To launch their business, we came up with a name that directly describes their product — Bergsäkra. The logo was designed as a bold wordmark with unusually dense spacing. At it’s center we made space for a blueprint of an acutal room, well protected by surrounding letters.

In motion, each ”wall” is presented as variable. Allowing them to gradually increase in thickness until they extend beyond the wordmark, making the room appear as an individual icon

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Close up - logotype

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Pattern

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.

Pattern

A root-like pattern was created with one single line, manually adjusted to resemble a growing and unpredictable pattern of nature.